EVIDENCE BASED SELLING
(Sell effectively by interpreting the results of a clinical study)
All too often the outstanding results of clinical trials are wasted in the selling process! This one-day interactive workshop will ensure that your sales force interprets the results of clinical trials effectively such that sales results are optimized.
AT THE END OF THIS PROGRAM PARTICIPANTS WILL BE ABLE TO:
- Describe the purpose and principles of clinical research studies
- Make the most of the process of drug development to support evidence based selling
- Be confident in interpretation of clinical research study results. (ARR, RR, RRR, Study bias, Sample size and power, Confidence Intervals, Clinical significance, P-values, Safety, Meta- analysis)
- Highlight your specific product advantages in a fair and ethical manner
- Effectively summarize the results of a clinical study
- Explain the evidence that supports your product as the best treatment option for the patient
Interested in this program? Click here to contact us for a quotation.